I'm an illustrator working across advertising, editorial, surface design, and brand identity with a focus on conceptual clarity and storytelling.

Included here is a sample of my work.

 

I illustrate and design event posters for The Fillmore, one of San Francisco’s most legendary music venues. Known for its rich history and deep connection to rock and roll, The Fillmore has upheld a long-standing tradition of commissioning unique, artist-designed posters as commemorative gifts for concertgoers. With these designs, I aim to capture the energy, atmosphere, and spirit of each performance while contributing to the venue’s iconic visual history. In addition to concert posters, I also create a variety of poster designs for other clients.

I have designed and illustrated labels for cans and bottles for Strangbird Brewery in Rochester, New York, as well as static and animated artwork for social media and website promotions to support beer releases. My work also includes illustrating merchandise including apparel, glassware, skateboard decks, stickers, event posters, and event graphics.

The five designs below show how my illustrations come to life in the context of the label. I also created the label design identity, bringing a cohesive and signature look to the series.

The following illustrations showcase a selection of work created for Strangebird Brewery alongside other projects. Some of the above pieces are repeated below to show how they translated into full label designs, demonstrating a cohesive visual identity across different applications.

Thanks for taking the time to look at my work. I appreciate your interest and hope you enjoyed seeing how my illustrations apply to different projects. Feel free to reach out if you'd like to connect via email at chadgrohman@gmail.com.